One consultant. No handoffs.

Paradigm Consulting is TJ Pettit's individual GTM practice, built on one thesis: building got easier, distribution is hard work.

There is no bench of juniors and no account manager in the middle. The person who maps your plan is the person who builds the system and runs it with you, until your team owns it.

I have helped design strategic motions that combine a marketing mindset with sales know-how.

I'm based in the San Francisco Bay Area and work with teams wherever they sell.